As per a recent report published in 2017, the app market globally is expected to touch $ 77 billion or higher. Apparently, the vast majority of apps fall outside of this growth story, and only a handful of apps in every category enjoys the biggest share of this growth pie, for app developers and marketers this growth nevertheless offers an enormous opportunity. New monetization trends and strategies will continue to help apps prosper. Android being the leading mobile platform with presence for the largest number of devices will continue to be the happening ground for new trends and evolving changes. In all regards, there will be revolutionary possibilities of growth and prosperity for Android app development companies and developers. Let now introduce here 6 Android app development trends to dominate 2017 and beyond. Android first will be the new in-thing Until a year ago developer communities by majority always agreed on the dominance of iOS as far as app monetization and business conversion are considered. The reason behind such ubiquitous iOS first approach was also common. It is the revenue gap between the Apple Play Store and Google Play which was almost 90%. But with the proliferation of Android devices and enterprise apps finally taking the platform more seriously than ever before, in 2017 we can expect Android finally to take the lead and many developers finally can take an Android-first approach. There are other logical considerations worth taking note in this respect. Android devices dominate the emerging mobile market which is supposed to surpass the growth in the Western market. Naturally, as the smartphone sales peaked up in this region leading the global market, Android has a fair chance of being prioritized by many developers in this market. More IOT Apps IOT is the new in-thing in the app world now. Already in 2016, we have seen the emergence of a vast majority of mobile apps that accompany smart home gadgets and devices. Almost all the smart home gadgets and wearable devices that came in the recent times invariably accompany a smart app. Smart apps or IoT connected apps is expected to reach 6.4 billion globally by 2017. Apps for wearable devices for both entertainment and fitness has reached their optimum high in the previous year. With this trend showing no sign of stop, we can expect smart apps for IoT and wearable devices to reach landmark growth at the end of this year. For app marketers Internet of Things and the connected environment is supposed to unveil new opportunities and scopes to become irreplaceable. Mobile apps getting SEO boost Obviously, we have seen two biggest mobile app marketplaces respectively as Google Play Store and Apple App Store is continuing to get matured with stricter guidelines, app ranking mechanisms and millions of apps hitting the market on a regular basis. With more than 2 billion apps presently populating the app markets of these two platforms, both the platforms is going to take some positive steps to capitalize on this huge influx of apps. While Apple is going to sell AppStore prime spots and Google Play Store has decided to unleash analytics which in turn will give apps the boost of SEO with relevant keywords. Evolving real time communication with messenger and chat bots One of the biggest and most dominant mobile app development trends in 2016 was the evolution of communication through chatbots and messenger apps. In this year we can expect more apps to come with their AI-powered chat bots and messenger functionality helping businesses target their audience with real-time communication. Do you know that in spite of the fact that users spend 85% of their mobile engagement time on mobile apps, only five social media and chat apps have the highest amount of user engagement? These apps include Facebook, WhatsApp, Facebook Messenger and WeChat. Many enterprise apps already started to introduce chat bots and messenger functionality in their business apps to allow their customers and customer support the ease of real-time communication. This new edge of the real-time communication powered by Artificial Intelligence will also help eCommerce apps and online stores come up with new ways to communicate and support their customers. Micro, low code enterprise apps Silently the Millennial born in the span of a few years became the biggest workforce in the US. These energetic and tech savvy workforce who are more exposed to new technologies like to flexible when it comes to devise usage. They use several devices at a time and considers it counterproductive to use typical enterprise solutions like CRMs, ERPs, etc. Actually, they want quick accessibility and device independence when it comes to enterprise apps as well. Moreover, the huge demand for enterprise mobile apps is increasingly becoming outrageous. Naturally, to help better traction and quicker, smoother engagement in the workplace and beyond enterprises need to build apps quickly. Apart from quick app development time these apps also should be accessible easily across devices. This is expected to give rise to low code, simple and single function enterprise apps. These simple and easy to interact apps further can be integrated with the main enterprise app allowing complete integration. Richer and better accessibility Is your app equally accessible to the disabled and physically challenged? If not, this is high time to boost the accessibility of your app. Do you know, more than 18 million Americans born with at least one kind of disability that continues up to the later period of their life? To amaze you further, more than half of this population are smartphone users. Naturally, your app just cannot shy away from serving this population who prefers accessing any type of services right from their handheld device. At present, only a minor portion of software and hardware developers build their stuff keeping this challenged population in mind. Building special apps for them is no longer a smart idea. Rather facilitating better accessibility feature in the regular apps is what makes their life easier. In 2017, we can expect some apps to come equipped with richer and better accessibility features for the disabled and physically challenged. To conclude, we must say that in this year we can see a whole array of proactive developments in apps world. With Android spearheading the growth in the emerging mobile market we can expect the platform to hold more promises in comparison to others.
4 Comments
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